1 The seminal work on framing is “The Framing of Decisions and the Psychology of Choice” by Amos Tversky and Daniel Kahneman, Science, 1981, vol. 211, p. 453–458. A nice treatment of the subject is The Psychology of Judgment and Decision Making by Scott Plous, McGraw-Hill, 1993.

Get Universal Principles of Design, Revised and Updated now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.