1 A nice treatment of contemporary product development issues and strategies is found in Products in Half the Time: New Rules, New Tools by Preston G. Smith and Donald G. Reinertsen, John Wiley & Sons, 2nd ed., 1997; and Managing the Design Factory: The Product Developer’s Toolkit by Donald G. Reinertsen, Free Press, 1997.

Get Universal Principles of Design, Revised and Updated now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.