1 A nice treatment of color theory is Interaction of Color by Josef Albers, Yale University Press, 1963. For a more applied treatment, see The Art of Color: The Subjective Experience and Objective Rationale of Color by Johannes Itten, John Wiley & Sons, 1997; and Human-Computer Interaction by Jenny Preece, et al., Addison Wesley, 1994.
2 It is reasonable to assume that dark colors will make people sleepy, light colors will make people lively, and irritating colors will make people irritated. Otherwise, the only observable influence of color on behavior is its ability to lead people to repaint walls unnecessarily. For those determined to try to calm drunks and win football games through the application of color, see The Power of Color by Morton ...
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