1 Also known as the isolation effect and novelty effect.
2 The seminal work on the von Restorff effect is “Analyse von Vorgangen in Spurenfeld. I. Über die Wirkung von Bereichsbildung im Spurenfeld” [Analysis of Processes in the Memory Trace: On the Effect of Region-Formation on the Memory Trace] by Hedwig von Restorff, Psychologische Forschung, 1933, vol. 18, p. 299–342.
3 Unusual words with unusual spellings are found in abundance in the Harry Potter books of J. K. Rowling, and are among the frequently cited reasons for their popularity with children.
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