You are previewing Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design.
O'Reilly logo
Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Book Description

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines.

Table of Contents

  1. Cover
  2. Title page
  3. Dedication
  4. Contents: Alphabetical
  5. Contents: Categorical
  6. Foreword
  7. Introduction
  8. 80/20 Rule
  9. Accessibility
  10. Advance Organizer
  11. Aesthetic-Usability Effect
  12. Affordance
  13. Alignment
  14. Anthropomorphic Form
  15. Archetypes
  16. Area Alignment
  17. Attractiveness Bias
  18. Baby-Face Bias
  19. Biophilia Effect
  20. Cathedral Effect
  21. Chunking
  22. Classical Conditioning
  23. Closure
  24. Cognitive Dissonance
  25. Color
  26. Common Fate
  27. Comparison
  28. Confirmation
  29. Consistency
  30. Constancy
  31. Constraint
  32. Contour Bias
  33. Control
  34. Convergence
  35. Cost-Benefit
  36. Defensible Space
  37. Depth of Processing
  38. Design by Committee
  39. Desire Line
  40. Development Cycle
  41. Entry Point
  42. Errors
  43. Expectation Effect
  44. Exposure Effect
  45. Face-ism Ratio
  46. Factor of Safety
  47. Feedback Loop
  48. Fibonacci Sequence
  49. Figure-Ground Relationship
  50. Fitts’ Law
  51. Five Hat Racks
  52. Flexibility-Usability Tradeoff
  53. Forgiveness
  54. Form Follows Function
  55. Framing
  56. Freeze-Flight-Fight-Forfeit
  57. Garbage In–Garbage Out
  58. Golden Ratio
  59. Good Continuation
  60. Gutenberg Diagram
  61. Hick’s Law
  62. Hierarchy
  63. Hierarchy of Needs
  64. Highlighting
    1. General
    2. Bold, Italics, and Underlining
    3. Typeface
    4. Color
    5. Inversing
  65. Horror Vacui
  66. Hunter-Nurturer Fixations
  67. Iconic Representation
  68. Immersion
  69. Inattentional Blindness
  70. Interference Effects
  71. Inverted Pyramid
  72. Iteration
  73. Law of Prägnanz
  74. Layering
  75. Legibility
    1. Size
    2. Typeface
    3. Contrast
    4. Textblocks
    5. Spacing
  76. Life Cycle
  77. Mapping
  78. Mental Model
  79. Mimicry
  80. Mnemonic Device
  81. Modularity
  82. Most Advanced Yet Acceptable
  83. Most Average Facial Appearance Effect
  84. Normal Distribution
  85. Not Invented Here
  86. Nudge
  87. Ockham’s Razor
  88. Operant Conditioning
  89. Orientation Sensitivity
  90. Performance Load
  91. Performance Versus Preference
  92. Personas
  93. Picture Superiority Effect
  94. Priming
  95. Progressive Disclosure
  96. Propositional Density
  97. Prospect-Refuge
  98. Prototyping
  99. Proximity
  100. Readability
  101. Recognition Over Recall
  102. Red Effect
  103. Redundancy
  104. Rosetta Stone
  105. Rule of Thirds
  106. Satisficing
  107. Savanna Preference
  108. Scaling Fallacy
  109. Scarcity
  110. Self-Similarity
  111. Serial Position Effects
  112. Shaping
  113. Signal-to-Noise Ratio
  114. Similarity
  115. Stickiness
  116. Storytelling
  117. Structural Forms
  118. Symmetry
  119. Threat Detection
  120. Three-Dimensional Projection
  121. Top-Down Lighting Bias
  122. Uncanny Valley
  123. Uncertainty Principle
  124. Uniform Connectedness
  125. Veblen Effect
  126. Visibility
  127. Visuospatial Resonance
  128. von Restorff Effect
  129. Wabi-Sabi
  130. Waist-to-Hip Ratio
  131. Wayfinding
  132. Weakest Link
  133. Credits
  134. Acknowledgments
  135. About the Authors
    1. William Lidwell
    2. Kritina Holden
    3. Jill Butler
  136. Index
  137. Copyright Page
  138. Footnote
    1. Chapter 1 Footnote
    2. Chapter 2 Footnote
    3. Chapter 3 Footnote
    4. Chapter 4 Footnote
    5. Chapter 5 Footnote
    6. Chapter 6 Footnote
    7. Chapter 7 Footnote
    8. Chapter 8 Footnote
    9. Chapter 10 Footnote
    10. Chapter 11 Footnote
    11. Chapter 12 Footnote
    12. Chapter 13 Footnote
    13. Chapter 14 Footnote
    14. Chapter 15 Footnote
    15. Chapter 16 Footnote
    16. Chapter 17 Footnote
    17. Chapter 18 Footnote
    18. Chapter 19 Footnote
    19. Chapter 20 Footnote
    20. Chapter 21 Footnote
    21. Chapter 22 Footnote
    22. Chapter 23 Footnote
    23. Chapter 24 Footnote
    24. Chapter 25 Footnote
    25. Chapter 26 Footnote
    26. Chapter 27 Footnote
    27. Chapter 29 Footnote
    28. Chapter 30 Footnote
    29. Chapter 31 Footnote
    30. Chapter 32 Footnote
    31. Chapter 33 Footnote
    32. Chapter 34 Footnote
    33. Chapter 35 Footnote
    34. Chapter 36 Footnote
    35. Chapter 37 Footnote
    36. Chapter 38 Footnote
    37. Chapter 39 Footnote
    38. Chapter 40 Footnote
    39. Chapter 41 Footnote
    40. Chapter 42 Footnote
    41. Chapter 43 Footnote
    42. Chapter 44 Footnote
    43. Chapter 45 Footnote
    44. Chapter 47 Footnote
    45. Chapter 48 Footnote
    46. Chapter 49 Footnote
    47. Chapter 50 Footnote
    48. Chapter 51 Footnote
    49. Chapter 52 Footnote
    50. Chapter 53 Footnote
    51. Chapter 54 Footnote
    52. Chapter 55 Footnote
    53. Chapter 56 Footnote
    54. Chapter 57 Footnote
    55. Chapter 58 Footnote
    56. Chapter 59 Footnote
    57. Chapter 60 Footnote
    58. Chapter 61 Footnote
    59. Chapter 62 Footnote
    60. Chapter 63 Footnote
    61. Chapter 64 Footnote
    62. Chapter 65 Footnote
    63. Chapter 66 Footnote
    64. Chapter 67 Footnote
    65. Chapter 68 Footnote
    66. Chapter 69 Footnote
    67. Chapter 70 Footnote
    68. Chapter 71 Footnote
    69. Chapter 72 Footnote
    70. Chapter 73 Footnote
    71. Chapter 74 Footnote
    72. Chapter 75 Footnote
    73. Chapter 76 Footnote
    74. Chapter 77 Footnote
    75. Chapter 78 Footnote
    76. Chapter 79 Footnote
    77. Chapter 80 Footnote
    78. Chapter 81 Footnote
    79. Chapter 82 Footnote
    80. Chapter 83 Footnote
    81. Chapter 84 Footnote
    82. Chapter 85 Footnote
    83. Chapter 86 Footnote
    84. Chapter 87 Footnote
    85. Chapter 88 Footnote
    86. Chapter 89 Footnote
    87. Chapter 90 Footnote
    88. Chapter 91 Footnote
    89. Chapter 92 Footnote
    90. Chapter 93 Footnote
    91. Chapter 94 Footnote
    92. Chapter 95 Footnote
    93. Chapter 96 Footnote
    94. Chapter 97 Footnote
    95. Chapter 98 Footnote
    96. Chapter 99 Footnote
    97. Chapter 100 Footnote
    98. Chapter 101 Footnote
    99. Chapter 102 Footnote
    100. Chapter 103 Footnote
    101. Chapter 104 Footnote
    102. Chapter 105 Footnote
    103. Chapter 106 Footnote
    104. Chapter 107 Footnote
    105. Chapter 108 Footnote
    106. Chapter 109 Footnote
    107. Chapter 110 Footnote
    108. Chapter 111 Footnote
    109. Chapter 112 Footnote
    110. Chapter 113 Footnote
    111. Chapter 114 Footnote
    112. Chapter 115 Footnote
    113. Chapter 117 Footnote
    114. Chapter 118 Footnote
    115. Chapter 119 Footnote
    116. Chapter 120 Footnote
    117. Chapter 121 Footnote
    118. Chapter 122 Footnote
    119. Chapter 123 Footnote
    120. Chapter 124 Footnote