RESEARCH METHOD • SYNTHESIS / ANALYSIS TECHNIQUE
78 Site Search Analytics
Analyzing the words and phrases entered into a site search gives organizations insight into what people are looking for, which is an opportunity to evaluate how well site content meets those needs.
If you provide search functionality as part of your website or digital application, you may be sitting on a gold mine of semantically rich data that reveals what your users are searching for online. Site Search Analytics (SSA) is the process for reporting and analyzing the queries submitted as search criteria. Whereas the industries converging around Search Engine Optimization ...
Get Universal Methods of Design now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
