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Unite the Tribes: Leadership Skills for Technology Managers, Second Edition by Christopher Duncan

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Persuasion

Never Forget That You’re Dealing with People.

Unless you work in the marketing department, there’s a good chance that you don’t feel the need to master the art of persuasion. Leaders have a better grasp of this skill than most. The majority of people don’t pursue it at all.

Nonetheless, no matter who you are and what part you play in the overall scheme of things, you have an agenda. Perhaps you’re running the company and want to move it forward in the marketplace. If you’re lower on the chain of command, your interests could be related to the success of your group. Regardless of the category you’re in, you at least have a career, and ...

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