Unicorn Tears

INDEX

• adaptability, lack of in business model failure
• advisers, warning about
• advisory boards
  • — advantage of
  • — starting with
• Andreessen, Marc (venture capitalist)
• angel and super angel investors
• angels, choosing
• annual fees, charging
• annual holidays, scheduling
• anxiety
• apps for mental fitness
• arrogance in founders
• assumptions
  • — reviewing initial
  • — testing and proving
• asymmetrical scaling
• Atlassian (startup)
• Australian Institute of Company Directors (AICD), Company Directors course
• awareness meetings

• bad failure vs good failure
• bad founders, characteristics of
• Balsamiq Mockups for wireframes
• ‘beauty in eye of beholder’ (case study)
• beauty therapists, app for
• beginning, questions before
• ‘best technical product wins’ myth
• Blank, Steve, The Startup Owner’s Manual
• board charter
• board members, appointing
• boards
  • — legal and regulatory obligations of
  • — size of
• book, building for capital raising
• bookkeeper, need for
• bootstrapping
• budgeting phase
• bullish investment environment
• business, in Hollywood
• business model, developing
• Business Model Canvas tool
• business model fit
• Business Model Generation, Alex Osterwalder and Yves Pigneur
• business models
  • — at startup
  • — defining
  • — documentation of
  • — experimenting with
  • — flawed
  • — having effective
  • — value of
• business-to-business products, marketing strategy for
• business-to-consumer products, marketing strategy for

• Cannon-Brookes, Mike (co-founder of Atlassian)
• capability and capacity for founder fitness
• capital raising
  • — allowing ...