Understanding Your Users, 2nd Edition

Index

Note: Page numbers followed by f indicate figures, b indicate boxes, and t indicate tables.

A

accessibility 50–51

account managers 144, 404

acknowledgment tokens 241

activity materials, card sort 

description 309

exercise, example cards 309, 310f

primary data collected 310

affinity diagrams 253, 417

in building personas 40–44

in field studies 417

in interviews 253

American Marketing Association 140–141

The Animal Picture Board:Kenya 57–59

and coffee evaluation scale 58, 58f

financial institutions/mechanisms 58

interesting patterns 59

mobile transaction service 59

rural Kenya 57, 58f

anonymity and confidentiality 73

anti-user 42

artifact analysis 419, 420t

artifact notebook 419

artifacts 397, 398–399

artifact walkthroughs 387, 398–399 ...