In Praise of Understanding Your Users, Second Edition
“The first edition became my ‘go-to’ book for mastering user requirements gathering. Ten years later, this second edition is even better. Don’t leave your office without it!”
—Joe Dumas, Editor in Chief, Journal of Usability Studies
“Do you believe in driving while blindfolded? That’s what you’re doing if you design and market a technological product without studying your target users and tasks. This book is a comprehensive handbook on the “why” and “how” of user research, illustrated with vivid real-world examples. Don’t drive your design project while blindfolded. Get this book, read it, and follow its prescriptions. It will repay its cost many times over.”
—Jeff Johnson, author of
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