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Understanding the Interactive Digital Media Marketplace

Book Description

Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
  5. Preface
    1. Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
  6. Acknowledgment
  7. Section 1: Business Frameworks
    1. Chapter 1: Disruptions and Value in the Interactive Digital Media Marketplace
      1. ABSTRACT
      2. INTRODUCTION
      3. VALUE FRAMEWORKS
      4. EFFICIENCY AND FAIRNESS IN THE MARKET
      5. RESEARCH CHALLENGES
    2. Chapter 2: A Comparison of Pricing Strategies for Digital Goods
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. REVIEW OF PRICING STRATEGIES
      5. CASE OF PRICING STRATEGIES FOR ONLINE MUSIC
      6. CONCLUSION
    3. Chapter 3: The Case for Variable Pricing of IDM
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND (PRICING OF IDM CONTENT)
      4. PRICING STRATEGY
      5. CONCLUSION
    4. Chapter 4: Buffet or à la Carte
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. DISCUSSION
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    5. Chapter 5: IDM Products vs. Services
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE DIFFERENCES AND SIMILARITIES BEWEEN IDM PRODUCTS AND SERVICES
      5. CONCLUSION
    6. Chapter 6: The Problem with Free Web Content
      1. ABSTRACT
      2. INTRODUCTION
      3. WHEN FREE BECOMES A PROBLEM
      4. ANALYSIS AND DISCUSSION
      5. CONCLUSION
    7. Chapter 7: Bundling Strategy in the IDM Marketplace
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CASE STUDIES AND DISCUSSION
      5. CONCLUSION
    8. Chapter 8: Profiting from IDM Innovations
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. FRAMEWORK
      5. ANALYSIS OF INCREMENTAL INNOVATION USING ADVISOR FRAMEWORK
      6. ANALYSIS OF RADICAL INNOVATION USING ADVISOR FRAMEWORK
      7. CONCLUSION
    9. Chapter 9: The Issue of Fragmentation on Mobile Games Platforms
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCLUSION
  8. Section 2: Technology Platforms
    1. Chapter 10: Deriving Value from Platforms in IDM
      1. ABSTRACT
      2. INTRODUCTION
      3. INTERACTIVE DIGITAL MARKETPLACE
      4. PLATFORMS
      5. CONCLUSION
    2. Chapter 11: Deriving Value in the IDM Market
      1. ABSTRACT
      2. INTRODUCTION
      3. THE OVC VALUE ANALYSIS FRAMEWORK
      4. CONCLUSION
    3. Chapter 12: Can IPTV Survive in Singapore’s Small and Over-Crowded Market?
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. ANALYSIS AND DISCUSSION
      5. SOLUTIONS AND RECOMMENDATIONS
      6. CONCLUSION
    4. Chapter 13: Disruptions in the IDM Marketplace
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. KEY FINDINGS AND TAKEAWAYS
      5. CONCLUSION
    5. Chapter 14: Exploiting P2P in New Media Distribution
      1. ABSTRACT
      2. INTRODUCTION
      3. FRAMEWORK FOR ANALYSIS
    6. Chapter 15: A Shop Bot for Web Market Intelligence
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. EVALUATION STRATEGY
      5. EVALUATION MODELS
      6. EVALUATION PROCESS
      7. CONCLUSION AND FUTURE RESEARCH
      8. APPENDIX A
      9. APPENDIX B
      10. Appendix C
    7. Chapter 16: Value Creation in Mobile Operating Systems
      1. ABSTRACT
      2. INTRODUCTION
      3. FINDINGS AND CONCLUSION
    8. Chapter 17: Smartphone Application Wave and Trends on Different Platforms
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. DISCUSSION AND ANALYSIS
      5. SOLUTION AND RECOMMENDATIONS
      6. CONCLUSION
    9. Chapter 18: Using Web 2.0 Features on Social Networks for Word-of-Mouth Effects
      1. ABSTRACT
      2. INTRODUCTION
      3. METHODOLOGY
      4. DISCUSSION AND ANALYSIS
      5. CONCLUSION
  9. Section 3: Digital Communities
    1. Chapter 19: The Role of Social Networks in the Viral Marketing of IDM
      1. ABSTRACT
      2. OVERVIEW AND SCOPE
      3. BACKGROUND CONCEPTS
      4. FRAMEWORK FOR ANALYSIS
      5. KEY FINDINGS AND TAKEAWAYS
      6. CONCLUSION
    2. Chapter 20: Review of the Virtual World Community
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. LOOKING DEEPER INTO THE VIRTUAL WORLD ECONOMY
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    3. Chapter 21: Convenience Prevails Over Homemade
      1. ABSTRACT
      2. INTRODUCTION
      3. ONLINE VIDEOS: DEFINITION OF TERMS AND CURRENT STATE OF RESEARCH
      4. STUDY DESIGN AND OPERATIONALISATION
      5. METHODICAL APPROACH
      6. RESULTS OF THE STUDY
      7. JOURNALISTIC CRITERIA
      8. OTHER CRITERIA
      9. SUMMARY OF FINDINGS AND CLASSIFICATION
    4. Chapter 22: Impact of IDM on Healthcare
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CONCEPTUAL FRAMEWORK
      5. DISCUSSION
      6. FUTURE RESEARCH
      7. CONCLUSION
    5. Chapter 23: Blended Learning
      1. ABSTRACT
      2. Introduction
      3. BACKGROUND
      4. A New Direction
      5. Blended Learning Model
      6. FUTURE Research DIRECTIONS
    6. Chapter 24: Online Games for Children
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. ADVISOR MODEL
      5. CONCLUSION
    7. Chapter 25: Value Assessment in E-Government
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN FOCUS OF THE CHAPTER
      5. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
    8. Chapter 26: The Wisdom of the Crowds
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. ISSUES
      5. ANALYSIS AND DISCUSSION
      6. CONCLUSION
  10. Section 4: Regulatory and Policy Issues
    1. Chapter 27: Saviours and Barbarians at the Gate
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCLUSION
    2. Chapter 28: Regulation of Violence in MMORPG
      1. ABSTRACT
      2. INTRODUCTION
      3. RECOMMENDATIONS
      4. CONCLUSION
      5. APPENDIX 1
      6. APPENDIX 2
      7. ESRB Categories
      8. APPENDIX 3
    3. Chapter 29: Is DRM the Great Spoiler in the IDM Marketplace?
      1. ABSTRACT
      2. INTRODUCTION
      3. Digital Rights Management
      4. Analysis of DRM’s Impact on IDM through VISOR Framework
      5. CONCLUSION
    4. Chapter 30: Television in Flux
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CONCLUSION
      5. Appendix 1
    5. Chapter 31: Investigating the Demise of Radio and Television Broadcasting
      1. Abstract
      2. INTRODUCTION
      3. BACKGROUND
      4. ISSUES OF RADIO AND TV BROADCASTING
      5. RECOMMENDATIONS
      6. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
    6. Chapter 32: The Future of Television
      1. ABSTRACT
      2. INTRODUCTION
      3. FUTURE OF TELEVISION
      4. THE ADVISOR FRAMEWORK
      5. CONCLUSION
    7. Chapter 33: The Future of the Printed Book
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. BUSINESS MODELS
      5. IMPACT ON THE ECOSYSTEM
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    8. Chapter 34: The Future of Newspapers
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. DISCUSSION
      5. CONCLUSION
  11. About the Contributors
  12. Index