Conclusion

This chapter explained the connection between the value chain, its ability to help deliver on the four dimensions of competitiveness, and the resultant impact on profitability. A firm can lower costs to help marketing use price as a competitive weapon to expand market share. It may also charge premium prices in the market if the value chain delivers a value proposition (e.g., speed to market) for which a customer is willing to pay. All of this will have a positive impact on the firm’s financial performance as measured by EVA or ROIC.

*A portion of this chapter is based on Presutti, W. D., & Mawhinney, J. R. (2007). The supply chain-finance link. Supply Chain Management Review, September 2007. Used with permission.

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