Understanding Intercultural Communication

Understanding Intercultural Communication

In this book, Adrian Holliday provides a practical framework to help students analyse inter-cultural communication. Underpinned by a new grammar of culture developed by Holliday, this book incorporates examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book addresses key issues in intercultural communication, including:

• the positive contribution of people from diverse cultural backgrounds;
• the politics of Self and Other which promote negative stereotyping;
• the basis for a bottom-up approach to globalisation in which periphery cultural realities can gain voice and ownership.

The book is accompanied by eResources, which ...