Persuade and influence

Whether you are hoping to persuade your partner to clean the loo, your teenage son to join you on holiday or persuade colleagues to change their approach to a project, there are several key emotional intelligence principles you must follow.

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Marcella is a member of a residents’ community group. The local church are selling the Victorian church hall and the group are hoping to buy the hall for the community by offering residents the opportunity to buy shares. Marcella is not convinced that this is going to be the best approach – will enough residents ...

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