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Understanding Consumer Behavior and Consumption Experience

Book Description

Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Dedication
  6. Foreword
  7. Preface
  8. Acknowledgment
  9. Chapter 1: Consumer Perception
    1. ABSTRACT
    2. INTRODUCTION
    3. 1. EFFECTS OF SENSORY CUES
    4. 2. NON-CONSCIOUS PROCESSES IN CONSUMER BEHAVIOR
    5. 3. AESTHETIC PACKAGE DESIGN
    6. GENERAL DISCUSSION
    7. FURTHER RESEARCH
    8. REFERENCES
  10. Chapter 2: Consumption Experiences
    1. ABSTRACT
    2. INTRODUCTION
    3. 1. EMOTIONS IN CONSUMPTION EXPERIENCES
    4. 2. THE CROSS-BORDER SHOPPING EXPERIENCE
    5. 3. THE EXPERIENCE OF BUYING COUNTERFEIT LUXURY GOODS
    6. 4. SPORTS EXPERIENCE
    7. GENERAL DISCUSSION
    8. FURTHER RESEARCH
    9. REFERENCES
  11. Chapter 3: Consumer Relationships with Brands
    1. ABSTRACT
    2. INTRODUCTION
    3. 1. BUILDING BRAND RELATIONSHIP
    4. 2. CONSTRUCTING BRAND CREDIBILITY
    5. 3. ADOPTION OF NEW PRODUCTS
    6. GENERAL DISCUSSION
    7. FURTHER RESEARCH
    8. REFERENCES
  12. Chapter 4: Consumer Well-Being and Happiness
    1. ABSTRACT
    2. INTRODUCTION
    3. 1. HEALTH-RELATED CONSUMER DECISIONS
    4. 2. FINANCIAL CONSUMER DECISIONS
    5. 3. GREEN CONSUMPTION BEHAVIOR
    6. 4. HAPPINESS AND CHOICE
    7. GENERAL DISCUSSION
    8. FURTHER RESEARCH
    9. REFERENCES
  13. Chapter 5: Vulnerable Consumers
    1. ABSTRACT
    2. INTRODUCTION
    3. 1. AGING CONSUMERS
    4. 2. CHILDREN
    5. 3. LOW-LITERATE CONSUMERS
    6. 4. GAMBLING
    7. GENERAL DISCUSSION
    8. FURTHER RESEARCH
    9. REFERENCES
  14. Chapter 6: Building and Changing Consumer Attitude
    1. ABSTRACT
    2. INTRODUCTION
    3. CONSUMPTION CULTURE
    4. BUILDING CONSUMER ATTITUDE
    5. SHOPPING TRENDS AND PURCHASE INTENTIONS
    6. UNDERSTANDING CONSUMER CHOICE
    7. LOCATION AND SHOPPING BEHAVIOR
    8. FUTURE RESEARCH
    9. REFERENCES
  15. Chapter 7: Cross-Cultural Variations in Consumer Behavior
    1. ABSTRACT
    2. INTRODUCTION
    3. DEFINING CULTURE
    4. CROSS-CULTURAL DRIVERS IN CONSUMER BEHAVIOR
    5. GENDER, SOCIETY, AND PERSONALITY PERSPECTIVES
    6. GLOBAL ADVERTISING AND CULTURAL INTERVENTIONS
    7. CULTURAL DIVERSITY AND CONSUMER VALUE
    8. CELEBRITY EFFECTS ON CONSUMER CULTURE
    9. FUTURE RESEARCH
    10. REFERENCES
  16. Chapter 8: Social Group Influences
    1. ABSTRACT
    2. SOCIETY AND FAMILY INFLUENCES ON CONSUMER BEHAVIOR
    3. SOCIAL NETWORKS AND DIGITAL MEDIA INFLUENCE
    4. SOCIAL CHANGE AND CONSUMERISM
    5. PUBLIC RELATIONS IN DRIVING CONSUMER BEHAVIOR
    6. FUTURE RESEARCH
    7. REFERENCES
    8. ENDNOTES
  17. Chapter 9: Ethnicity and Consumerism
    1. ABSTRACT
    2. MULTICULTURAL MARKETING
    3. ATTRIBUTES OF ETHNIC MARKETING
    4. SOCIOLOGY OF MINORITY MARKETING
    5. MANAGING BOTTOM OF THE PYRAMID CONSUMERS
    6. FUTURE RESEARCH
    7. REFERENCES
    8. ENDNOTES
  18. Chapter 10: Consumer Behavior in the E-Marketplace
    1. ABSTRACT
    2. INTRODUCTION
    3. CONSUMERS IN VIRTUAL MARKETS
    4. TRUST IN VIRTUAL MARKETS
    5. TECHNOLOGY SHIFTS AND CONSUMER BEHAVIOR
    6. SHIFTS IN GLOBAL BUSINESS
    7. FUTURE RESEARCH
    8. REFERENCES
  19. Chapter 11: Routes to Market
    1. ABSTRACT
    2. INTRODUCTION
    3. SELF-SERVICE TECHNOLOGIES
    4. TECHNOLOGY LED CUSTOMER RELATIONSHIP MANAGEMENT
    5. CO-CREATION OF CONSUMER TECHNOLOGY
    6. REFERENCES
  20. Compilation of References
  21. About the Authors