FTPress Delivers Elements

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The Role of Marketing in Launching New Products

Maximize your new product’s chances of success by optimizing the role of marketing throughout the entire product development process.

Phil BakerISBN: 978-0-13-706116-7$1.99

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Do You Matter?

Use design to build products, services, and experiences that truly matter to your customers’ lives...that they can’t live without!

Robert Brunner, Stewart Emery, and Russ HallISBN: 978-0-13-706164-8$1.99

Sustainable Disruptive Innovation ...

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