THE PAGE84 Systematizing hierarchy
WHEN A DOCUMENT HAS A REPETITIVE hierarchy, an important function of the design is to make that hierarchy clear to the reader. The trick is to make the system work in all possible iterations within the document. The designer must assess all of the text and identify the worst-case scenarios (usually in terms of length) to make the hierarchy systematically cohesive.
ProjectMenu design
CompanyMucca Design
Creative DirectorMatteo Bologna
DesignerAndrea Brown
ClientMorandi
A menu can be a tricky piece of design; many levels of hierarchy must be identified and fit into a fairly compact, yet highly legible form. In addition, the typical low lighting of a restaurant environment may present a challenge to the reader. ...
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