THE PARAGRAPH75 Theory of Relativity III
ALL TYPOGRAPHIC ELEMENTS within the paragraph have a relationship of each to every other, and all to the whole. The reader must see a clear hierarchy and elements must be legible. For a designer, balancing all of the typographic elements is one of the greatest challenges. Even slight adjustments in text characteristics (tracking, size, color, weight, slope, etc.) can clarify content.
ProjectSingle page
Creative Director, DesignerSteven Hoffman
ClientSports Illustrated, The Baseball Book
A balanced, centered layout with elegantly fine-tuned typographic details, this single page packs information densely yet effortlessly. The small caps lead-in to the body copy is simple, yet it creates a clear entry point ...
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