THE WORD49 Using the right type
FINDING THE RIGHT TYPE is just as important as finding the right soul mate. Every project embodies a spirit, and choosing the right type for the project will amplify and clarify its spirit as well as its message. Depending on the design challenge, there may be more than one or even many “right” choices. Understanding what is to be communicated and to whom should help to navigate the vast universe of available typefaces.
ProjectLes Liasons Dangereuses
CompanySpotCo
Art DirectorGail Anderson
DesignerDarren Cox
PhotographerChristopher McLallen
ClientRoundabout Theatre
Wispy, ornate ribbons of text, smoky and indistinct, strike the right emotional notes for this sexually charged play; they provide a literal counterpart ...
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