THE WORD47 Familiarity breeds legibility
LEGIBILITY IS PARAMOUNT in most type-driven projects, so be careful to choose typefaces with design elements that are easy for the reader to grasp immediately. Many typefaces, because of their frequent usage and wide availability, have especially recognizable features and proportions. Readers should be able to “decipher” the letterforms within a split second. As with all things, our comfort level is determined by previous experience.
ProjectFeature spread
Art Director, DesignerLouis Fishauf
IllustratorAnita Kunz
ClientToronto Life
Clarity in text and display type, combined with spacious margins, make this an easy read.
ProjectFeature infographic spread
CompanyHopkins/Baumann
Creative DirectorsWill Hopkins ...
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