THE WORD45 Mixing type using contrast, weight, or color
BUTTING LIGHTWEIGHT LETTERS up against heavyweight ones, or changing color, while using one size within a single type family allows words to be combined that might otherwise need a letter space. Within a single word, two (or more) ideas can coexist yet also be separate, with distinctly different emphasis. This is a display-only design solution that has been used successfully in many arenas.
If the needs of the content can be served with the use of different members of a broad-based type family, it is almost always better to do so. If the content requires something more for its full expression, then and only then is it desirable to introduce additional faces; as they like to say in government, ...
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