THE WORD41 See the shape
WITH CENTERED ALIGNMENT, or with any ragged edge, “bad rags” can be a problem. Always look for a balanced rag, one that does not inadvertently create a shape. When deliberately creating a shape from type, a skilled designer will fill the shape with type in such a way that its texture is consistent, without gaps or heavy spots. (See “Theory of Relativity II” on page 106.)
ProjectFeature spread
Design DirectorCarla Frank
DesignerKristin Fitzpatrick
ClientO, The Oprah Magazine
The sands of the hourglass, shaped by using letters as sand, illustrate a story on aging.
ProjectPoster
Design Director, DesignerJoseph Luffman
Client ...
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