THE WORD38 Repetition
A POWERFUL WEAPON in every designer’s arsenal, repetition works equally well using typographic form. Repetition creates emphasis and mass; it can be used for pattern or texture as well as for impact.
ProjectFall programs
DesignersPaula Scher and Lisa Kitschenberg
ClientThe Public Theater
The most recent in a series of promotional brochures for the New York Public Theater repeatedly riffs on the tightly packed typography, off-kilter stacked blocks of text segmented with bold lines, and limited silhouetted black-and-white iconic New York photographs. The strong repetition of elements has itself become iconic and recognizable as a brand identity.
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