THE WORD34 Hierarchy using special effects

WITH THE ADVENT of easy-to-use effects palettes in commonly available design software, it was inevitable that the result would be the overuse of special effects in typographic design. However, when properly deployed, these special effects (such as beveling, debossing, glows, feathering, etc.) may be very useful and striking, elevating a simple typographic design into memorable imagery.

ProjectTransformers

DesignerJakub Stepien

ClientCenter for ContemporaryArt in Warsaw

The concept of “transforming” for an art exhibition, reflecting political, cultural, and economic transformation in Russia and Poland, finds its visual solution in the realm of special effects; the typography is bursting forward from the ...

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