THE WORD31 Hierarchy using color
STRONG COLOR CREATES “POP.” While black and white provide the highest level of contrast, a piece of text in a burst of color can become more prominent in the hierarchy of elements that are present (depending on other factors such as size, weight, typestyle, and position).
ProjectEye on Europe
CompanyPure+Applied
ClientMuseum of Modern Art
The modest typography adds just a bit of color for emphasis; this is very effective because of the restrained palette of the spread.
ProjectGreat British Food
Design DirectorJoseph Luffman
DesignerJoseph Luffman
ClientBritish Food Fortnight / The Type Museum
The entire joke rests ...
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