Typography Essentials

THE LETTER25 Theory of Relativity I

LETTERS EXIST IN RELATION to other letters. Therefore, every design decision is dependent on the specific set of circumstances governing the letter’s context. In other words, it reacts to, and should be considered in relation to, its design environment. This is what makes it so difficult to provide an immutable set of rules about type usage—every set of circumstances is different, if only slightly. Moreover, there are often many successful ways to get it right, but usually even more ways to get it wrong.

ProjectFeature spread

Creative DirectorScott Dadich

Designer DirectorWyatt Mitchell

DesignerChristy Sheppard

IllustratorsBryan Christie and Thomas Porostocky

ClientWired

This complex spread contains a large ...