THE LETTER19 Extreme scaling
IF YOU LOVE TYPE, YOU LOVE TO SEE IT writ large. Extreme scaling (especially when very large elements are used in contrast with normally scaled typographic elements) is a powerful tool in the designer’s arsenal. Almost every typeface assumes a whole new identity when used in gargantuan ways; like the faces on Mount Rushmore, the scale alone is so impressive that we don’t always stop to think about whether it is well-crafted artwork. Its size is enough to seize our attention.
ProjectThalia Theater media
DesignersFriederike Kuehne, Jana Steffen, Martin Jahnecke, and Bastian Renner (students), Burg Giebichenstein University of Art and Design Halle
ProfessorAnna Berkenbusch
Assistant ProfessorManja Hellpap
ClientThalia ...
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