Typography Essentials

THE LETTER13 Emphasis using contrasting weights

A BROAD FAMILY OF TYPE affords a wider range of options. Levels of hierarchy can be more subtle; this is sometimes necessary depending on content. In particular, trends in magazine design are moving toward multiple entry points and shorter bits of content, requiring more options in establishing order of importance. Typefaces that are flexible because their families offer many weights are most often sans serif, but modern type designers have developed serif and sans serif type families with an extensive range of weights.

ProjectSingle page

Creative DirectorScott Dadich

Design DirectorWyatt Mitchell

DesignerMargaret Swart

IllustratorDirk Fowler

ClientWired

Bold, medium, and light of the same face ...