THE LETTER9 Being expressive
A STRONG TYPOGRAPHIC PERSONALITY can be a very effective showstopper, as over the top as a designer chooses to make it. Any and all effects can be used to express the spirit and meaning of the text, including hand-drawn lettering, modified typography, and distorted or manipulated letterforms, as long as they are created in service of the content or to amplify the meaning of the text. In this mode of typographic design, there is no limit to a designer’s options (but this freedom can be dangerous in untrained hands!).
Like the handmade solution on the preceding pages, expressive typography is a display-only solution, because text type or body copy must be legible. Legibility is not as great a concern for expressive ...
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