THE PAGE92 The “birth and death” of the text
JUST AS WE ARE BORN AND WE DIE, so the text begins and ends. Mark these seminal events well; regard the text as a discrete entity and plan its unfolding as you would a lifetime. The birth and death of the text should be related to one another visually. Some of us lead boisterous, flamboyant lives; others, lives of quiet simplicity. As always, evaluate the nature of the content and make your typographic decisions accordingly.
ProjectCutthroat: Native Trout of the West
Art DirectorCharlie Nix
DesignersCharlie Nix and Gary Robbins
ClientUniversity of California Press
The elegant text treatment elevates the content of this book and is consistent from beginning to end.
ProjectFeature spread
Creative Director ...
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