THE PAGE91 Decks, callouts, and pull quotes

THESE FUNCTION AS ENTRY POINTS to the text for the reader who is still undecided about whether to commit to a complete article or passage of text. They can be playful or dramatic: this is a chance for the designer to take some liberties and create some typographic focal points that leap out of the background textual tonality of the content. Callouts and pull quotes may be lifted out of their context within the text and repositioned to maximize the page design, or they may be left in place and highlighted; either way, the quotes should be carefully chosen to represent the best of the body copy.

ProjectFeature spread

Creative DirectorRobert Priest

DesignerJana Meier

IllustratorKagan McLeod

ClientCondé ...

Get Typography Essentials now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.