Typography Essentials

THE PAGE77 Legibility taking a back seat

THERE ARE REASONS WHY legibility might not be a designer’s primary concern. When type is treated as an image, it can communicate on a different level. Type can be manipulated or used in such a way that it is difficult or impossible to read and still play a pivotal role in the reader’s understanding of the text.

ProjectFeature spread

Creative Director, DesignerDirk Barnett

PhotographerRennio Maifredi

ClientBlender

This artist’s appearance was clearly the inspiration for the opposite text treatment; a youthful audience of music lovers will undoubtedly be more interested in appearances than content (as it takes a great deal of effort to decipher this text).

ProjectLateral + Vertical

Design DirectorJeremy ...