THE PARAGRAPH70 Eschew decorative type
SIMPLE, CLEAN, BASIC TYPESTYLING can be beautiful and effective; it is not necessary to embellish information in order for it to be appealing to the reader. Indeed, there is much to be said for leaving the bells and whistles to the display type, or to eliminate it altogether. Serious content is better served with a straightforward approach, and most informational text is best when treated simply. This creates good counterpoint: any accompanying images will be unencumbered by “noisy” typography.
ProjectPoster
CompanyPentagram
DesignerMichael Bierut
ClientYale University School of Architecture
Spare lines, minimalist typography, and plenty of wide-open spaces advance the architectural theme.
ProjectVisual ...
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