THE PARAGRAPH67 Opening paragraphs

THE APPEARANCE OF THE OPENING paragraph is as important as its content in drawing the reader into the text. There are myriad interesting ways to accentuate an opening paragraph that signals the beginning of a long passage of text. Some of these design directions may involve a different column width, a different point size (or mixing point sizes), leading, changing case, or some combination of the above. Small caps may be used as a transition from the initial drop cap to the body copy within the opening paragraph.

ProjectFeature spread

Art DirectorFrancesca Messina

DesignerDonald Partyka

ClientGuideposts

An upside-down pyramid of text combines with the subhead, title, and byline to give an illusion of depth, ...

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