THE PARAGRAPH61 Basic leading principles
A GOOD RULE OF THUMB FOR TEXT TYPE is to add two extra points of leading. This creates a good comfort level for extended reading. However, when the typeface has strong verticals in relation to its horizontals and serifs, it will do better with a bit more leading. Extra leading adds some air between the lines and allows the eye to more easily distinguish the end of one line from the beginning of the next. The best way to determine how much leading you need for a particular passage of text is to set a good chunk of it with slight variations in leading. Even an extra quarter of a point can make a difference.
ProjectFeature spread
Creative DirectorDonald Partyka
ClientAmericas Quarterly
Whether two or three ...
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