THE PARAGRAPH58 The “color” of the text type
IN TYPOGRAPHIC TERMS, the word color means something very different from its ordinary meaning: it is the density or tonal weight of the text type as a gray texture on the page. It is the goal of all good typographic designers to create an “even” or smooth texture. There should be no areas of text that stand out, either because they are too gappy (too loose) or overly dense (too tight). Irregularities in typographic color may occur because of really long words within a line, type measures (line lengths) that are too narrow because overzealous tracking has been applied, or some combination of these situations.
ProjectCapabilities brochure
CompanyRoss Culbert & Lavery, Inc.
Design DirectorPeter Ross
Get Typography Essentials now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
