THE PARAGRAPH57 Tracking guidelines
NOT TOO LOOSE AND NOT TOO TIGHT: tracking should feel “just right” (in the words of Goldilocks as she fell asleep in the baby bear’s bed). Tracking refers to the overall or global adjustment of letter spacing within a word, a line, a paragraph, or a passage of text. As in all things typographic, the goal is consistency in the appearance of the text. Therefore, it is generally best to practice restraint in tracking, so that there appears to be little difference between the text that has been altered (tracked in or tracked out, as the case may be) and the text that surrounds it.
ProjectFeature spread
Creative DirectorDonald Partyka
IllustratorJared Schneidman
ClientAmericas Quarterly
The even and highly legible ...
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