Typography Essentials

THE WORD43 The rule of three typefaces

CONVENTIONAL WISDOM HOLDS that most projects require only three typefaces, or, more precisely, three type families. All situations may be handled quite thoroughly with good compatible choices of the following: a good legible serif, a simple sans serif, and a display typeface (usually a serif typeface that has the refinements not usually found in a serif text type). The available variations in weight, slope, and width should be more than adequate to handle the needs of the content. The primary benefit in this approach is the likelihood that, by limiting the typefaces, compatibility and harmony will be maximized.

ProjectSingle page

Redesign Art DirectorFrancesca Messina

Co-DesignerAmy Rosenfeld

ClientBusinessworld ...