THE WORD37 Three-dimensional type

WHETHER BUILT IN A DIGITAL 3D environment such as Maya, or whether hand-drawn, physically constructed, or implied by drop shadows, three-dimensional type lends extra weight and impact to a typographic design. Depth and bulk help type stand out in three-dimensional spaces such as those in environmental and exhibition graphics, but they can also enhance print and digital projects.

ProjectLiquid Stone: NewArchitecture in Concrete

Exhibition Graphic DesignPure+Applied

Exhibition DesignTod Williams Billie TsienArchitects

PhotographerFrank Oudeman

ClientNational Building Museum

Exhibition signage for concrete in new architecture has depth and shadow; the segmented letterforms represent the forms built to shape poured ...

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