THE WORD30 Hierarchy using weight

FATTER IS MORE VISIBLE. Letters that have wider stems and stroke widths have a stronger presence on the page. Weightier forms may supersede position and size as a determinant of hierarchy; however, typographic hierarchy is relative, therefore it depends on how weighty versus how big versus how prominently positioned (see “Theory of Relativity II” on page 106).

ProjectCover

Design DirectorFred Woodward

DesignerThomas Alberty

Director of PhotographyDora Somosi

PhotographerJohn Bryson(Time Life Pictures/Getty Images)

ClientGQ

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ProjectCover

Design DirectorFred Woodward

DesignerThomas Alberty

Director of Photography ...

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