THE WORD27 Typographic abominations
THERE ARE SOME TYPOGRAPHIC FORMS that can be considered abominations: chief among these are any forms that have been manipulated or distorted for no good creative reason. This often happens unintentionally; inexpert users may not know how to constrain proportion using the resizing tools within their software when working with type. Or it may happen intentionally when users are not educated enough about type and try to squash or stretch type to fit into a particular space; this subverts the proportions crafted by the typeface’s creator and always results in ugly, mismatched forms.
ProjectBaggataway
CompanyAlphabet Arm Design
DesignerAaron Belyea
ClientRocky Batty
The logo shape is a container, which the text ...
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