THE LETTER14 Emphasis using size
BIGGER ISN’T ALWAYS BETTER, but it does get more attention. Size, especially when combined with a more prominent position (i.e., top), is a simple but effective way to emphasize a letterform. Even a modest change in scale can make a big difference. It is best to start small and scale gradually to see the effect the change makes, unless your goal is to shout very loudly (visually speaking) or to use the letterform as a design element that is not intended to function as a piece of text.
ProjectBlow-Up: Photography, Cinema and the Brain
CompanyPure+Applied
ClientDistributed Art Publishers (D.A.P)
The effect of oversized text filling the entire frame of the cover is even stronger when using an extended set width and ...
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