THE LETTER100 Theory of Relativity IV

LAST BUT NOT LEAST, once again and always, it is the typographic relationships that exist on the page, screen, or document that are the ultimate arbiters of the success of the designer. Clarity of intent, clear separation of elements, typographic harmony, beauty, and legibility must reign together to form a satisfactory whole.

ProjectCover

Design DirectorRobert Priest

Art DirectorGrace Lee

PhotographerSacha Waldman

ClientCondé Nast Portfolio

A clear sense of hierarchy, harmonious type choices, excellent legibility, and elegantly tailored type fit together with an arresting image and a strong main cover line to create a memorable and stylish design.

ProjectSingle page

Creative DirectorScott Dadich

Design ...

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