Typography Essentials

Table of contents

1. Cover
2. Title Page
3. Dedication
4. Contents
5. Introduction
6. THE LETTER
   1. 1 Using letter as form
   2. 2 Using counter spaces as form
   3. 3 Letterform details
   4. 4 Emotional content implied by the text
   5. 5 Historical connotation
   6. 6 Considering the medium
   7. 7 Honoring dignity
   8. 8 The handmade solution
   9. 9 Being expressive
   10. 10 Staying neutral
   11. 11 Considering background contrast
   12. 12 Emphasis using weight
   13. 13 Emphasis using contrasting weights
   14. 14 Emphasis using size
   15. 15 Emphasis using contrasting sizes
   16. 16 Proper smart quotes
   17. 17 The hyphen, the en dash, and the em dash
   18. 18 High contrast in reverse
   19. 19 Extreme scaling
   20. 20 Heavy flourishes
   21. 21 Thinking like a typesetter
   22. 22 Using display versions
   23. 23 Using numbers
   24. 24 Dingbats and pictograms
   25. 25 Theory of Relativity I
7. THE WORD
   1. 26 A “bad” typeface?
   2. 27 Typographic abominations
   3. 28 Hierarchy using position
   4. 29 Hierarchy using size
   5. 30 Hierarchy using weight
   6. 31 Hierarchy using color
   7. 32 Hierarchy using contrast
   8. 33 Hierarchy using orientation
   9. 34 Hierarchy using special effects
   10. 35 To kern or not to kern
   11. 36 Type as image
   12. 37 Three-dimensional type
   13. 38 Repetition
   14. 39 Deconstructed type
   15. 40 Vertical stacking
   16. 41 See the shape
   17. 42 Using cases
   18. 43 The rule of three typefaces
   19. 44 Mixing many typefaces
   20. 45 Mixing type using contrast, weight, or color
   21. 46 Mixing typefaces using historical compatibility
   22. 47 Familiarity breeds legibility
   23. 48 Properly weighted small caps and fractions
   24. 49 Using the right type
   25. 50 Theory of Relativity II
8. THE PARAGRAPH
   1. 51 Invisible typography
   2. 52 Highly evident typography
   3. 53 Less is more
   4. 54 More is more
   5. 55 Letter spacing and word spacing
   6. 56 Hyphenation and justification
   7. 57 Tracking guidelines
   8. 58 The “color” of the text type
   9. 59 Considering typographic mass
   10. 60 Pattern, gradation, and texture
   11. 61 Basic leading principles
   12. 62 Optimum line lengths
   13. 63 Increasing leading
   14. 64 Tightly stacked lines
   15. 65 Indicating paragraphs
   16. 66 Initial caps and drop caps
   17. 67 Opening paragraphs
   18. 68 Orphans and widows
   19. 69 “Rivers” of space
   20. 70 Eschew decorative type
   21. 71 Celebrate decorative type
   22. 72 Text overlapping images
   23. 73 Text overlapping text
   24. 74 The text block effect
   25. 75 Theory of Relativity III
9. THE PAGE
   1. 76 Legibility, legibility, legibility
   2. 77 Legibility taking a back seat
   3. 78 Limiting typefaces
   4. 79 One type family
   5. 80 Six necessary typefaces
   6. 81 A need for every typeface
   7. 82 Text typefaces versus display typefaces
   8. 83 Organized entry points
   9. 84 Systematizing hierarchy
   10. 85 Using justified type
   11. 86 Using flush-left, rag-right type
   12. 87 Using centered, asymmetrical, and flush-right type
   13. 88 The multicolumn text grid
   14. 89 The uneven text grid
   15. 90 Typographic “furniture”
   16. 91 Decks, callouts, and pull quotes
   17. 92 The “birth and death” of the text
   18. 93 Chaos versus order
   19. 94 Commentary, marginalia, and alternate languages
   20. 95 Tables and charts
   21. 96 Navigational devices
   22. 97 Margins and gutters
   23. 98 Framing the text
   24. 99 Floating in space
   25. 100 Theory of Relativity IV
10. Contributors index
11. About the author
12. Acknowledgments
13. Copyright Page
14. Footnote
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