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Typographic Design: Form and Communication, 6th Edition

Book Description

Precise visual communication requires first-rate typography skills

Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.

Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include:

  • Letterforms, syntax, and legibility

  • Communication and the typographic message

  • Evolution and technology of typography

  • Typographic design processes, and using the grid

  • The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.

    Table of Contents

    1. Cover Page
    2. Title Page
    3. Copyright
    4. Dedication
    5. CONTENTS
    6. FOREWORD
    7. INTRODUCTION
    8. 1: The Evolution of Typography
      1. From the origins of writing to Gutenberg's invention of movable type: 3150 BCE–1450 CE
      2. Typography from Gutenberg to the nineteenth century: 1450–1800 CE
      3. The nineteenth century and the Industrial Revolution: 1800–1899 CE
      4. Typography in the twentieth century: 1900–2000
      5. A new century and millennium begin: 2000 CE
    9. 2: The Anatomy of Typography
      1. LETTERFORMS ANALYZED
      2. THE TYPOGRAPHIC FONT
      3. HISTORICAL CLASSIFICATION OF TYPEFACES
      4. TYPOGRAPHIC MEASUREMENT
      5. THE TYPE FAMILY
    10. 3: Legibility
      1. BASIC PRINCIPLES OF LEGIBILITY
      2. LEGIBILITY AND DIGITAL TYPOGRAPHY
      3. TYPOGRAPHIC DETAILS
    11. 4: The Typographic Grid
      1. BACKGROUND
      2. STRUCTURE AND SPACE
      3. PROPORTION
      4. THE SQUARE
      5. SINGLE COLUMN GRIDS
      6. MULTICOLUMN GRIDS
      7. MODULAR GRIDS
      8. IMPROVISATIONAL STRUCTURES
    12. 5: Syntax and Communication
      1. TYPOGRAPHIC SYNTAX
      2. TYPOGRAPHIC SPACE
      3. VISUAL HIERARCHY
      4. ABA FORM
    13. 6: The Typographic Message
      1. A MULTIDIMENSIONAL LANGUAGE
      2. VERBAL/VISUAL EQUATIONS
      3. FUNCTION AND EXPRESSION
    14. 7: The Evolution of Typographic Technology
      1. HAND COMPOSITION
      2. MACHINE COMPOSITION
      3. PHOTOTYPESETTING
      4. DIGITAL TYPESETTING
      5. SCREEN-BASED TYPOGRAPHY
    15. 8: Typography on Screen
      1. RENDERING TYPE ON SCREEN
      2. READING ON SCREEN
      3. SELECTING TYPEFACES
      4. LEGIBILITY FACTORS FOR ON-SCREEN TYPOGRAPHY
      5. WEB DESIGN TECHNOLOGY
      6. STRUCTURING WEB PAGES
      7. CASE STUDY Museum of Design Zurich
      8. CASE STUDY Helmut Schmid: Design is Attitude
      9. CASE STUDY Nicholas Davidson Design
      10. CASE STUDY Martin Venezky's Appetite Engineers
    16. 9: Typography in Time and Motion
      1. BACKGROUND
      2. USING TYPE IN TIME-BASED MEDIA
      3. HOW TYPE CHANGES AND MOVES
      4. LEGIBILITY FACTORS
      5. EXPRESSION
    17. 10: Case Studies in Typographic Design
      1. CASE STUDY Integrating type and image in poster design
      2. CASE STUDY The U.S. National Park Service Unigrid system
      3. CASE STUDY Book design: VAS: An Opera in Flatland
      4. CASE STUDY Typographic film titles
      5. CASE STUDY Buenos Aires Underground (Subte)
      6. CASE STUDY Information design: Metropolitan World Atlas
      7. CASE STUDY A typographic program for the 17th Street Farmers' Market
    18. 11: Typographic Design Education
      1. Letter/digit configurations
      2. Urban letterform studies
      3. Flowering typography
      4. Inventing sign systems
      5. Comparative relationships: type and image
      6. Sequential typographic forms in space
      7. Typography and image transformations
      8. Unity of form and communication
      9. Syntactic explorations using onomatopoeic terms
      10. Visual structure motion studies
      11. Type chronology booklet
      12. Typographic hierarchy
      13. Calendar deconstruction
      14. Experimental compositions with found typography
      15. Directional poster: from your house to the university
      16. Visual organization and grid structures
      17. New York Times grid analysis
      18. Environmental grids
      19. Banknote design
      20. Observing systems in our surroundings
      21. Typographic cubes
      22. Blending Latin and non-Latin typographic forms
      23. Type and image in the third dimension
      24. Typezine: my favorite typeface
      25. Typeface design: mind/machine
      26. Experimental typographic system
      27. Expressive typography: form amplifies message
      28. Type as metaphor
      29. Form and counterform, scale and proportion: “Ne var, ne yok?”
    19. 12: Typographic Design Process
      1. A TRADITIONAL MODEL
      2. TYPOGRAPHIC DESIGN PROCESS: CASE STUDY Exploring typographic permutations
      3. TYPOGRAPHIC DESIGN PROCESS: CASE STUDY Exploring typographic transformation
      4. TYPOGRAPHIC DESIGN PROCESS: CASE STUDY Ludd: a typographic expedition
      5. TYPOGRAPHIC DESIGN PROCESS: CASE STUDY Composites
    20. 13: Type Specimens
      1. OLD STYLE
      2. Adobe Garamond
      3. Adobe Garamond
      4. Adobe Garamond Italic
      5. Adobe Garamond Semibold
      6. Adobe Garamond
      7. Additional Old Style fonts
      8. SANS SERIF
      9. Franklin Gothic Book
      10. Franklin Gothic Book
      11. Franklin Gothic Book Italic
      12. Franklin Gothic Demi
      13. Franklin Gothic
      14. Univers 55
      15. Univers 55
      16. Univers 56
      17. Univers 65
      18. Univers
      19. Meta Normal
      20. Meta Normal
      21. Meta Italic
      22. Meta Bold
      23. Meta
      24. Futura Book
      25. Futura Book
      26. Futura Book Oblique
      27. Futura Bold
      28. Futura
      29. Additional sans serif fonts
      30. TRANSITIONAL
      31. Baskerville Regular
      32. Baskerville Regular
      33. Baskerville Italic
      34. Baskerville Bold
      35. Baskerville Regular
      36. Additional transitional fonts
      37. MODERN
      38. Bauer Bodoni Regular
      39. Bauer Bodoni Regular
      40. Bauer Bodoni Italic
      41. Bauer Bodoni Bold
      42. Bauer Bodoni Regular
      43. Additional Modern fonts
      44. EGYPTIAN
      45. Serifa Roman
      46. Serifa Roman
      47. Serifa Italic
      48. Serifa Bold
      49. Serifa Roman
      50. Additional Egyptian fonts
      51. SELECTED DECORATIVE FONTS
    21. GLOSSARY
    22. BIBLIOGRAPHY
    23. CREDITS
    24. INDEX
    25. COLOPHON