Book description
Precise visual communication requires first-rate typography skills
Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.
Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include:
Letterforms, syntax, and legibility
Communication and the typographic message
Evolution and technology of typography
Typographic design processes, and using the grid
The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.
Table of contents
- Cover Page
- Title Page
- Copyright
- Dedication
- CONTENTS
- FOREWORD
- INTRODUCTION
-
1: The Evolution of Typography
- From the origins of writing to Gutenberg's invention of movable type: 3150 BCE–1450 CE
- Typography from Gutenberg to the nineteenth century: 1450–1800 CE
- The nineteenth century and the Industrial Revolution: 1800–1899 CE
- Typography in the twentieth century: 1900–2000
- A new century and millennium begin: 2000 CE
- 2: The Anatomy of Typography
- 3: Legibility
- 4: The Typographic Grid
- 5: Syntax and Communication
- 6: The Typographic Message
- 7: The Evolution of Typographic Technology
-
8: Typography on Screen
- RENDERING TYPE ON SCREEN
- READING ON SCREEN
- SELECTING TYPEFACES
- LEGIBILITY FACTORS FOR ON-SCREEN TYPOGRAPHY
- WEB DESIGN TECHNOLOGY
- STRUCTURING WEB PAGES
- CASE STUDY Museum of Design Zurich
- CASE STUDY Helmut Schmid: Design is Attitude
- CASE STUDY Nicholas Davidson Design
- CASE STUDY Martin Venezky's Appetite Engineers
- 9: Typography in Time and Motion
-
10: Case Studies in Typographic Design
- CASE STUDY Integrating type and image in poster design
- CASE STUDY The U.S. National Park Service Unigrid system
- CASE STUDY Book design: VAS: An Opera in Flatland
- CASE STUDY Typographic film titles
- CASE STUDY Buenos Aires Underground (Subte)
- CASE STUDY Information design: Metropolitan World Atlas
- CASE STUDY A typographic program for the 17th Street Farmers' Market
-
11: Typographic Design Education
- Letter/digit configurations
- Urban letterform studies
- Flowering typography
- Inventing sign systems
- Comparative relationships: type and image
- Sequential typographic forms in space
- Typography and image transformations
- Unity of form and communication
- Syntactic explorations using onomatopoeic terms
- Visual structure motion studies
- Type chronology booklet
- Typographic hierarchy
- Calendar deconstruction
- Experimental compositions with found typography
- Directional poster: from your house to the university
- Visual organization and grid structures
- New York Times grid analysis
- Environmental grids
- Banknote design
- Observing systems in our surroundings
- Typographic cubes
- Blending Latin and non-Latin typographic forms
- Type and image in the third dimension
- Typezine: my favorite typeface
- Typeface design: mind/machine
- Experimental typographic system
- Expressive typography: form amplifies message
- Type as metaphor
- Form and counterform, scale and proportion: “Ne var, ne yok?”
- 12: Typographic Design Process
-
13: Type Specimens
- OLD STYLE
- Adobe Garamond
- Adobe Garamond
- Adobe Garamond Italic
- Adobe Garamond Semibold
- Adobe Garamond
- Additional Old Style fonts
- SANS SERIF
- Franklin Gothic Book
- Franklin Gothic Book
- Franklin Gothic Book Italic
- Franklin Gothic Demi
- Franklin Gothic
- Univers 55
- Univers 55
- Univers 56
- Univers 65
- Univers
- Meta Normal
- Meta Normal
- Meta Italic
- Meta Bold
- Meta
- Futura Book
- Futura Book
- Futura Book Oblique
- Futura Bold
- Futura
- Additional sans serif fonts
- TRANSITIONAL
- Baskerville Regular
- Baskerville Regular
- Baskerville Italic
- Baskerville Bold
- Baskerville Regular
- Additional transitional fonts
- MODERN
- Bauer Bodoni Regular
- Bauer Bodoni Regular
- Bauer Bodoni Italic
- Bauer Bodoni Bold
- Bauer Bodoni Regular
- Additional Modern fonts
- EGYPTIAN
- Serifa Roman
- Serifa Roman
- Serifa Italic
- Serifa Bold
- Serifa Roman
- Additional Egyptian fonts
- SELECTED DECORATIVE FONTS
- GLOSSARY
- BIBLIOGRAPHY
- CREDITS
- INDEX
- COLOPHON
Product information
- Title: Typographic Design: Form and Communication, 6th Edition
- Author(s):
- Release date: September 2014
- Publisher(s): Wiley
- ISBN: 9781118715765
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