Typographic Design: Form and Communication, 5th Edition

Typographic Design: Form and Communication, 5th Edition

Released November 2011
Publisher(s): Wiley
ISBN: 9780470648216

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Book description

For more than two decades, the type book of choice for design professionals and students

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type.

This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications.

Features in this new edition include:

  • A new chapter that analyzes typography on screen

  • New case studies featuring typographic design in books, information graphics, web design, and environmental design

  • New designer profiles that reveal innovative typographic design processes

  • Material presented in full color throughout with many new images

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    Table of contents

    1. Cover Page
    2. Title Page
    3. Copyright
    4. Dedication
    5. Contents
    6. Introduction
    7. 1: The Evolution of Typography
      1. From the origins of writing to Gutenberg's invention of movable type: 3150 B.C.-A.D.1450
      2. Typography from Gutenberg to the nineteenth century: A.D. 1450–1800
      3. The nineteenth century and the Industrial Revolution: A.D. 1800–1899
      4. Typography in the twentieth century: 1900–2000.
      5. A new century and millennium begin: 2000
    8. 2: The Anatomy of Typography
      1. Letterforms analyzed
      2. The typographic font
      3. Historical classification of typefaces
      4. Typographic measurement
      5. The type family
    9. 3: Syntax and Communication
      1. Typographic syntax
      2. Typographic space
      3. Visual Hierarchy
      4. ABA form
    10. 4: Legibility
      1. Distinguishing characteristics of letters
      2. The nature of words
      3. Capital and lowercase letters
      4. Interletter and interword spacing
      5. Type size, line length, and interline spacing
      6. Weight
      7. Character width
      8. Italics and Obliques
      9. Legibility and color
      10. Justified and unjustified typography
      11. Paragraphs and indentions
      12. Legibility and electronic page design
      13. Typographic details
    11. 5: The Typographic Grid
      1. Background
      2. Structure and space
      3. Proportion
      4. Single column grids
      5. Multi-column grids
      6. Modular grids
      7. Improvisational structures
    12. 6: The Typographic Message
      1. A multidimensional language
      2. Verbal/visual equations
      3. Function and expression
    13. 7: Typographic Technology
      1. Hand composition
      2. Linotype
      3. Monotype
      4. Ludlow
      5. Phototypesetting
      6. Digital typesetting
      7. Electronic page design
    14. 8: Typography on Screen
      1. Rendering type on screen
      2. Selecting typefaces
      3. Legibility factors for on-screen typography
      4. Programming for Web design
      5. Structuring Web pages
      6. Museum of Design Zurich http://www.museum-gestaltung.ch
    15. 9: Case Studies in Typographic Design
      1. Integrating type and image in poster design
      2. The U.S. National Park Service Unigrid System
      3. Book Design: VAS: An Opera in Flatland
      4. Typographic film titles
      5. Buenos Aires Underground (Subte)
      6. Information Design: Metropolitan World Atlas
      7. A typographic program for the 17th Street Farmers' Market
    16. 10: Typographic Design Education
      1. Generation of a typographic sign from a gestural mark
      2. Letter/digit configurations
      3. Urban letterform studies
      4. Inventing sign systems
      5. Letterform analysis
      6. Flowering typography
      7. Sequential typographic forms in space
      8. Visual organization and grid structures
      9. Introduction to systems design
      10. Designing with a single letter
      11. Typography and image transformations
      12. Experimental compositions with found typography
      13. Syntactic explorations using onomatopoeic terms
      14. Type chronology booklet
      15. Expressive typography: form amplifies message
      16. Computer improvisation and manipulation
      17. Observing systems in our surroundings
      18. Interpretive typography: exploring legibility and impact
      19. Symphony poster series
      20. Information design: changing typographic parameters
      21. Typographic cubes
      22. Calendar typography
      23. Unity of form and communication
      24. Typeface history posters
      25. Self-initiated typographic identity program: Holland Air
      26. Type in motion
      27. Blending Latin and non-Latin typographic forms
      28. Type and image in the third dimension
      29. Comparative relationships: type and image
      30. Directional poster: from your house to the university
      31. Graphic-design history posters and booklet
      32. Animated Web site pages
      33. Typezine: my favorite typeface
      34. Type history posters
      35. Typeface design: mind/machine
      36. Experimental typographic system
      37. Banknote design
      38. Type as metaphor
      39. Form and counterform, scale and proportion: “Ne var, ne yok?”
    17. 11: Typographic Design Process
      1. A traditional model
      2. Processing typographic form and ideas
      3. Typographic design process: case studies
      4. Exploring typographic transformation
      5. Now Projector: Design as Projection
      6. Typographic Book Covers
    18. 12: Type Specimens
      1. Old Style
      2. Adobe Garamond
      3. Adobe Minion Display Regular
      4. Additional Old Style fonts
      5. Sans Serif
      6. Univers 55
      7. Meta Normal
      8. Futura Book
      9. Additional Sans Serif fonts
      10. Transitional
      11. Baskerville Regular
      12. Georgia Regular
      13. Additional Transitional fonts
      14. Modern
      15. Bauer Bodoni Regular
      16. Additional Modern fonts
      17. Egyptian
      18. Serifa Roman
      19. Archer Book
      20. Additional Egyptian fonts
      21. Selected Decorative fonts
    19. A chronology of typeface designs
    20. Glossary
    21. Bibliography
    22. Picture Credits
    23. Index

    Product information

    • Title: Typographic Design: Form and Communication, 5th Edition
    • Author(s):
    • Release date: November 2011
    • Publisher(s): Wiley
    • ISBN: 9780470648216