PRINCIPLES
Words with Patrizia Kommerell & Gabriel Shalom / founding partners of KS12
Q. What do you consider good typography?
KOMMERELL: I think it has to do with the overall aesthetic. I’m not saying that it has to be clean, but it has to fit together in a consistent and meaningful way. Very often it’s whether the use of positive and negative space works well together as an integrated whole. This happens probably more on a subconscious level for me, but it definitely plays a role. Typography is a lot about the form and, in a way, harmony; but it can be disharmonious and can be beautiful as well. As a type designer, Adrian Frutiger saw the relationships between the letters as important as the forms of the letters themselves. The negative space ...
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