COMPOSITION
“A typographic designer starts from the word up; a graphic designer starts from the picture down.”
—Erik Spiekermann 2005
Graphic designers spend countless hours trying to fit copy into a given format and convey the needed message—and the wealth of type choices do not make the job any easier. The average count for a desktop or laptop computer can range from 100 to 200 fonts. And font selection becomes even more complicated when questions of form and function arise. Will the design be viewed in print? From a distance? Digitally? Many type designers consider these questions when they design a font, but few graphic designers possess the knowledge to know when to use Verdana (principally, a font for digital display) or when to use Frutiger ...
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