ACKNOWLEDGMENTS

This book exists because of the many people who contributed generously to shaping it over the past years. I am especially grateful to the following, while asking for forgiveness from those unmentioned:

My colleagues who gave me feedback on the book, especially Larry Dressler (by introducing me to Berrett-Koehler, you set this whole thing in motion!), Ulf Wolf, Maren Showkeir, Richard Landry, Richard Callaway, Prasad Kaipa, Jochen Zeitz, John Baker, Kevin Kramer, Chris Laszlo, Carrie Freeman, Jim March, John Ehrenfeld, Jib Ellison, Pavi Mehta, M. R. Rangaswami, Sudip Nandy, Mohan Sodhi, Paul Hawken, Shiv Shivakumar, and many others.

Chip Conley, for readily agreeing to write the foreword for this book (you are an inspiration for ...

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