Part IV. Knowing Why We Twitter
In This Part ...
In this part, we ask the big questions: Why are you on Twitter? As a business, how can you use Twitter to build and stabilize your brand? As a not-for-profit, what can you do to make people evangelize your cause? What should you say? Whom should you talk to?
We answer these question and more in this part, and we promise we won't put you through an existential crisis.
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